Great question and it’s an important pattern to recognize. Many so-called “Ethereum killers” tend to market themselves around higher TPS, lower fees, or novel consensus models, but often fail to address the deeper challenges of decentralization, security, developer adoption, and network effects that Ethereum has steadily built over years.
Innovation is happening particularly in areas like modular blockchain designs, zk-proofs, and interoperability — but much of the market narrative still gravitates toward short-term hype cycles rather than sustainable, differentiated value propositions. It’s worth looking past the marketing and examining whether these projects are offering fundamentally new architectures or just incremental improvements with different branding.