How can blockchain-powered advertising models transform the digital advertising landscape and benefit both consumers and advertisers?

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Blockchain-powered advertising models offer a new level of transparency, efficiency, and user control in digital marketing. By leveraging decentralized technology, these models eliminate intermediaries, ensuring that advertisers can directly reach their target audience while reducing costs. Consumers also benefit from greater control over their data, with some models allowing them to opt-in and be compensated for sharing their personal information.
This adoption of blockchain can lead to more accurate ad targeting, reduce fraud, and build trust through transparent, tamper-proof transactions. Ultimately, it promises a fairer, more efficient ecosystem for both advertisers and consumers.