A selective approach is necessary. Individuals or entities with a proven track record of consistent, data-driven insights rather than those who chase hype are worth following. Look for experts with deep, analytical perspectives on market fundamentals and long-term trends, as well as a clear understanding of underlying technologies like blockchain scalability, DeFi, and regulatory impacts.
The shift towards independent research is particularly valuable for those seeking in-depth, unbiased information. Independent analysts—whether from established firms or emerging thought leaders tend to offer more nuanced views and avoid the sensationalism prevalent on platforms like YouTube or Twitter. Relying solely on these platforms without cross-referencing could expose investors to skewed narratives.
One clear red flag is the absence of transparency. If an influencer promotes a project without disclosing potential conflicts of interest, such as holding large positions in that asset, this should raise concerns. Additionally, over-promising returns or focusing too heavily on social media engagement metrics (e.g., follower counts, likes, etc.) instead of technical analysis or market trends can be an indicator of a promotion-driven agenda. Be wary of anyone using hyperbole without substantiated data.