INITIAL COIN OFFERING (ICO)

An Initial Coin Offering (ICO) is the cryptocurrency industry’s counterpart to an Initial Public Offering (IPO). The ICO is the crypto firm’s way of raising funds. As this is the case, an ICO is launched so that crypto provider would be able to create a new coin, application, or service.

Investors interested with the coin would be able to purchase into the ICO and receive a new crypto token that is issued by the crypto provider. The token issued may possess utility in using the product or service that the company may be offering. It may also represent a stake in the company or project. 

There are ICOs that yield massive returns for investors. Unfortunately, a great number of these have turned out to be fraudulent or at the very least, have performed poorly.